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Chordiant and the American Marketing Association Present "Improving Offeer Response with Intelligent Inbound Micro-Direct Marketing"The Leader in Customer Experience (Cx), the AMA and Featured Expert from Top Industry Analyst Firm to Discuss the Value of Inbound Marketing CUPERTINO, CA - March 28, 2006—Chordiant Software, Inc. (Nasdaq: CHRD), the leading provider of Customer Experience (Cx™) software and services, today announced that it will co-host a Webinar with the American Marketing Association entitled, "Improving Offer Response with Intelligent Inbound Micro-Direct Marketing," April 4, 2006, 10 a.m. PDT/ 1 p.m. EDT. This Webinar will also feature industry-leading opinions from Mr. Gareth Herschel of Gartner. Current outbound direct marketing campaigns are experiencing record low response rates and are increasing in cost, making them less efficient and more annoying to consumers than ever before. In this Web seminar, attendees will learn how to boost response rates and sales conversion rates from the typical two percent range to as much as 50 percent. What: Webinar: "Improving Offer Response with Intelligent Inbound Micro-Direct Marketing" When: Tuesday, April 4, 200610 a.m. PDT/ 1 p.m. EDT Featured Speakers: Gareth Herschel, Gartner Andy Grieser, Moderator, American Marketing Association Rob Walker, Chordiant Software, Inc. "This session will be extremely valuable to any attendee who wants to get more out of their marketing initiatives," said Mark Abbott, Chordiant Software, Inc. "Attendees will have the opportunity to learn why traditional outbound DM campaigns are losing effectiveness; how organizations can use real-time customer analytics and offer recommendations to increase sales via inbound service channels; and how to boost response and sales conversion rates by 10 fold." About Chordiant Software, Inc. Chordiant solutions and services help major enterprises around the world deliver the best possible customer experience. Unlike traditional business applications, Chordiant Customer Experience (Cx) solutions blend insight with agile business strategies and decisions to uniquely understand the customer's behavior. This deeper understanding develops a lasting, one-to-one relationship that aligns the most appropriate value proposition to each consumer. With Chordiant Cx solutions, customer loyalty, operational productivity and profitability reach unprecedented levels of return. For more information, visit Chordiant at www.chordiant.com Safe Harbor Statement This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words, such as "believes," "anticipates," "plans," "expects," "will," "would," "guidance," "projects" and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements. Other risks relating to Chordiant's products are detailed under "Risk Factors" in Chordiant's Annual Report on Form 10-K for the fiscal year ended September 30, 2005, and Chordiant's Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2005, each as filed with the Securities and Exchange Commission. These filings are available on a Web site maintained by the Securities and Exchange Commission at http://www.sec.gov. Chordiant does not undertake an obligation to update forward-looking or other statements in this release. Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. The Customer Experience Company and Cx are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners. Investor Relations Contact: Steve Polcyn Chordiant Software, Inc. (408) 517-6282 steve.polcyn@chordiant.com Chordiant Media Relations Contact: Chris Hall Chordiant Software, Inc. (603) 621-4397 chris.hall@chordiant.com |
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