Overview
Marketing
Decision
Management
Contact Center
Retail Channel
Enterprise
Platform
Architecture
Collaborative
Development
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Marketing in highly competitive industries such as financial services, and telecommunications must balance the need to retain customers, increase wallet-share and deal with shrinking budgets. Chordiant Enterprise Marketing assists by providing marketers with sophisticated applications for intelligent marketing decisioning, operational campaign management and inbound offer recommendation. Chordiant provides intelligent marketing decisioning and automates the marketing processes required to plan, define and execute multi-dimensional campaigns.
Chordiant Marketing campaign management software provides universal data access to assist marketers in building their operational marketing and analytical marketing databases. This means existing data sources can be consolidated without the need for a proprietary data-mart, marketers can quickly add new data to their database (e.g. upload a suppression list from Excel) without relying on support from IT.
You may also choose to further optimize the campaign marketing mix and customer contact strategy, by utilizing the capabilities of Chordiant Decision Management to increase customer recruitment, improve retention strategies, increase up-sell and cross-sell success and reduce business risk during any customer interaction. For each customer contact, there is a decision to be made in the light of four important dimensions: whether the customer will respond or buy, defect to a competitor, cause a loss to the company, or recommend the company to others. We refer to these dimensions as The Four R’s: Recruitment, Retention, Risk and Recommendation. Chordiant also provides full support for monitoring campaign and decision performance, allowing marketing managers to optimize their strategy and make changes quickly and easily.
The sophisticated decisioning and segmentation functionality provides powerful functionality to allow marketers to segment and profile their customers. This combines both powerful operational business rules to manage complex contact strategies and predictive algorithms to calculate customer propensities to respond or defect. Regional and channel marketing personnel are able to contribute to the targeting and messaging processes for their local customer portfolios and thus improve overall campaign effectiveness.
Chordiant Marketing reduces marketing costs enabling higher levels of productivity by automating complex recurring, multi-channel, multi-wave campaign execution, the scheduler coordinates and monitors the execution of complex campaigns-even those that rely on interdependent tasks and external processes (e.g. FTP output file to mailing house). Event-driven campaigns can be developed and ‘triggered’ based on customer behavior, life style changes or product events.
Multi-stage, phased campaigns can be quickly developed and then executed automatically across traditional outbound (e.g. direct mail, telesales, etc), indirect (e.g. print, broadcast advertising, etc) online new media direct and mobile channels, new media direct (e.g. permission-based Email, wireless SMS messaging, personalized web pages, etc) and inbound customer service (e.g. contact centre, branch, etc) channels.
The strategies for inbound marketing offer recommendation, can include information just received from the customer, to make offers relevant to the context of the interaction and / or other real-time information (e.g. time of day, stock levels, etc).
The solution also provides a comprehensive campaign meta data, the ‘heart’ of this is an outbound communication and inbound customer response history, which is produced as a by product of executing campaigns.
The Chordiant Marketing open architecture enables seamless integration with existing databases, thereby leveraging existing assets, while its proven scalability can handle a 100 million customer records within a single database.
Chordiant customers typically report recouping their investment within Chordiant Marketing after the first few campaigns.
If you require additional information on the Chordiant Marketing campaign management software, please download our brochure, call 1-888-CHORDIANT or contact your local Chordiant Office.
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